Everything you need to know about LaunchList

LaunchList is viral pre-launch waitlist software built for startup founders. It combines an embeddable signup form (or a free hosted landing page), a built-in referral program with queue position and rewards, fraud-grade spam protection, and 13+ no-code integrations for tools like Webflow, Framer, WordPress, Slack, and Zapier.

Founders use it to collect high-intent emails before launch, turn each signup into a referral driver, and ship with a warm audience already in line. Pricing is one-time per campaign — there is no monthly subscription. See the full feature list or watch the interactive demo.

More like this in Getting Started.

Yes. LaunchList is free for the first 100 submissions per project, with unlimited projects on the free tier. You get the full feature set — referrals, spam protection, integrations, and analytics — at zero cost.

When you outgrow 100 signups, you upgrade with a one-time payment per campaign: $19 for 500 signups (Launch), $79 for 10,000 signups (Grow), or custom pricing for 100k+ (Scale). There is no monthly subscription. See the pricing page or the full refund policy.

More like this in Getting Started.

No — you can run a waitlist on LaunchList with no website at all. Every project ships with a free hosted waitlist page at getlaunchlist.com/pages/your-slug, and on a paid plan you can connect your own custom domain.

The hosted page is fully customizable in the dashboard — logo, colors, hero copy, sections like Features and FAQs, and your referral mechanics — without writing a single line of code. See hosted page vs embedded widget if you are deciding which to use.

More like this in Getting Started.

LaunchList is one-time pricing per waitlist campaign, not a monthly subscription:

• Free — 100 submissions, unlimited projects, full feature set.
• Launch — $19 one-time for 500 submissions per project.
• Grow — $79 one-time for 10,000 submissions per project.
• Scale — custom pricing for 100,000+ signups, enterprise SLAs, and team seats.

You pay once when you cross the free quota and keep using the tool until the campaign is done. There is no monthly bill quietly draining your runway. Full breakdown: pricing page.

More like this in Pricing, Plans & Billing.

One-time. LaunchList does not run a subscription on any plan. You pay once per waitlist campaign at the tier that fits your expected volume, and the plan stays active for that project until you cancel from the dashboard.

This is intentional — pre-launch founders should not be paying a monthly fee for software that's most useful in a 2–4 month window. Subscription tools that charge $50–$200/month before you have revenue are a tax on early stage, and we built the pricing to not be that. See the pricing page.

More like this in Pricing, Plans & Billing.

If your waitlist receives zero signups in the first 7 days after upgrading, we refund 100% — no questions, no friction. Email [email protected] from the account email and we process it immediately.

Outside that window we evaluate refund requests case-by-case (technical issues, duplicate purchase, etc.). Because pricing is one-time rather than subscription, there is no auto-renew billing to cancel — once you have crossed the 7-day mark and have signups flowing, the plan is yours for the campaign duration.

More like this in Pricing, Plans & Billing.

Every signup gets a unique referral link the moment they join your waitlist. When a friend signs up through that link, the referrer's queue position improves and their referral count goes up.

The result is a built-in viral loop: each new signup is also a potential acquisition channel. The mechanic is opt-in for users (they decide to share) but rewarded automatically (the system tracks attribution and updates the leaderboard in real time). For the deeper theory, read The viral loop guide and the Dropbox referral case study.

More like this in Referrals & Viral Growth.

Yes — that is the headline mechanic. Each successful referral moves the referrer up in the queue by a configurable amount (the default is 10 positions per referral, but you can tune it).

The thank-you page reads: "You are #847 in line. Refer 3 friends to skip ahead." Sharing the link to socials, friends, or a Slack group costs the user nothing and visibly rewards them. This is the engine behind the famous Dropbox 3,900% referral growth — and it works for any pre-launch product, not just consumer apps.

More like this in Referrals & Viral Growth.

LaunchList works on every modern website builder, CMS, and JavaScript framework. Out-of-the-box guides exist for:

• Website builders: Webflow, Squarespace, Wix, Carrd, Framer, Typedream, Weebly, Cargo, Instapage
• CMS: WordPress
• No-code apps: Bubble
• JavaScript frameworks: React, Next.js, Vue, Svelte, Astro
• Plain HTML: HTML guide

If your platform allows you to insert a <script> tag and a <div> block, LaunchList works. See the full integration page or browse all guides in the docs.

More like this in Embed & Integrations.

Yes. LaunchList is built to support GDPR-compliant waitlists for EU founders and EU-resident signups. The platform supports:

• Lawful-basis capture via an optional consent checkbox on every form.
• Right to access — every user can request their data; you fulfill it via export.
• Right to erasure — single-record deletion from the dashboard.
• Data minimization — only the fields you collect are stored.
• A Data Processing Agreement (DPA) is available for paid customers.

Compliance is shared responsibility — you control what you collect, how you display the consent prompt, and what your privacy policy says. Read our privacy policy and terms.

More like this in Data, Privacy & GDPR.

Yes. Waitlist → Submissions → Export lets you download the full list as CSV or XLSX, sorted by queue position. The export includes: email, name, queue position, referral count, referrer, signup source, custom field values, signup timestamp, and verification status.

Exports are available on the free tier and there is no cap on how often you can run them. Many founders run a weekly export as a backup even when they have no immediate need. You can also stream signups in real time via webhook or Zapier.

More like this in Data, Privacy & GDPR.

LaunchList runs a multi-layer spam defense on every submission, so the queue you launch with is real humans:

• IP reputation — checks each IP against fraud blacklists and known VPN/proxy ranges.
• Browser fingerprinting — flags duplicate device signatures across emails.
• Domain validation — rejects MX-less, catch-all-only, and disposable domains.
• Behavioral scoring — looks at signup velocity, time-on-page, and referrer headers.
• Per-IP rate limiting — caps signups per IP per window.
• reCAPTCHA — optional v3 invisible challenge.
• Email verification — optional double-opt-in.

For deeper guidance, read Tips: avoid spam signups.

More like this in Spam Protection & Email Validation.

Start the waitlist the day you can describe the product in one sentence. You do not need a working build, a logo, or a domain — only a positioning statement clear enough that a stranger reads the page and thinks "I want this when it ships."

For most launches, 8–16 weeks of pre-launch capture is the sweet spot. Less than 4 weeks rarely lets the referral loop compound. More than 6 months drains the audience's enthusiasm before launch day. The earlier you start, the more time the viral loop has to compound.

Background reading: What is a pre-launch waitlist?.

More like this in Waitlist Strategy & Growth.